Tise’s social-driven innovation unlocks access to the next generation of enthusiasts
eBay, a global commerce leader that connects millions of buyers and sellers around the world, today announced that it has entered into a definitive agreement to acquire our portfolio company Tise, a consumer-to-consumer (C2C) social marketplace headquartered in Oslo, Norway. The acquisition will strengthen eBay’s global proposition in C2C, building on the significant momentum it has made in elevating the customer experience.
Tise’s social-first, highly intuitive platform will open the door to a vibrant community of Gen Z and Millennial enthusiasts who continue to drive demand across categories. Additionally, Tise’s community engagement features, including the ability to follow sellers, and receive personalized product recommendations by ‘liking’ and commenting on listings, coupled with its on-trend inventory, will enrich the eBay C2C experience.
This acquisition is a natural next step in our investment in Tise, which will allow us to accelerate Tise’s strategy and unlock new opportunities for innovation. With Tise’s on-trend inventory, loyal community, and social-first approach, we’ll strengthen eBay’s C2C offerings, and more deeply connect with the next generation of enthusiasts.
Oliver Klinck, VP, GM Global Markets Success & C2C at eBay
At Tise, we’ve always believed that making resale fun, easy and inspiring is key to a more sustainable world,” said Eirik Frøyland Rime, CEO and co-founder of Tise. eBay shares our vision, and with their support, we will enhance our community-driven model and enable even more people to participate in the social marketplace.
Eirik Frøyland Rime, CEO and co-founder of Tise
The acquisition follows eBay Ventures’ 2022 investment in Tise and is expected to bring to eBay complementary C2C capabilities, while extending eBay’s best-in-class customer service and global scale to Tise. Closing is subject to customary conditions and is expected to occur by the end of the fourth quarter of 2025.
We first partnered with Tise in the summer of 2020, a time of significant global uncertainty when few were making investments. From that moment, we witnessed Eirik’s and Axel’s exceptional leadership. They masterfully navigated not only the initial headwinds of the pandemic but also the subsequent period of market euphoria, wisely focusing on sustainable growth. Their unwavering focus has been the bedrock of their success. We are incredibly grateful to the entire Tise team for their partnership and are proud to have been a part of their remarkable journey.
Taavi Lepmets, Partner at Trind